FALL RISK BY JOHN TARGON

Gigi and Bella Hadid in Fall Risk cashmere sets.

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BRAND CONCEPT BOARDS

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SOCIAL MEDIA

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MODEL CASTING CONCEPT

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FINAL CAMPAIGN

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Graphic design by Yaxi Xiao

CREATIVE DIRECTION

Took product shots and designed Barbie t-shirts.

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Graphic design by Yaxi Xiao

WRITTEN COPY TO PORTRAY BRAND IMAGE

Video production by Yaxi Xiao

CUSTOM STATIONARY