FALL RISK BY JOHN TARGON

Gigi and Bella Hadid in Fall Risk cashmere sets.

BRAND CONCEPT BOARDS

SOCIAL MEDIA

MODEL CASTING CONCEPT

FINAL CAMPAIGN

Graphic design by Yaxi Xiao

CREATIVE DIRECTION

Took product shots and designed Barbie t-shirts.

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Graphic design by Yaxi Xiao

WRITTEN COPY TO PORTRAY BRAND IMAGE

Video production by Yaxi Xiao

CUSTOM STATIONARY

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