FALL RISK BY JOHN TARGON
Gigi and Bella Hadid in Fall Risk cashmere sets.


BRAND CONCEPT BOARDS




SOCIAL MEDIA

MODEL CASTING CONCEPT


FINAL CAMPAIGN

Graphic design by Yaxi Xiao
CREATIVE DIRECTION
Took product shots and designed Barbie t-shirts.
Graphic design by Yaxi Xiao
WRITTEN COPY TO PORTRAY BRAND IMAGE

