FALL RISK BY JOHN TARGON
Gigi and Bella Hadid in Fall Risk cashmere sets.
BRAND CONCEPT BOARDS
SOCIAL MEDIA
MODEL CASTING CONCEPT
FINAL CAMPAIGN
Graphic design by Yaxi Xiao
CREATIVE DIRECTION
Took product shots and designed Barbie t-shirts.
Graphic design by Yaxi Xiao
WRITTEN COPY TO PORTRAY BRAND IMAGE
